Imagine a world where the aspirations, ambitions and goals of an enterprise were genuinely to serve societies needs, now and for future generations; a world in which business success was measured by the contribution made to community and the development of culture. Imagine a world where businesses were built on the principles of Nature’s wisdom of what it takes to be sustainable and thrive; guided by the rhythm of the seasons and cycles of life. Such business leaders would honour the winter of business when germination is necessary for the reaping of the harvest in summer. They would not deplete resources by continually driving for performance and production, always seeking a ‘summer’, but be innately aware of cycles and the necessity for renewal and regeneration of resources and employees.
As social and environmental concerns begin to accelerate, new approaches are emerging. We know that transparency and accountability will be the new mandates for business leaders to adhere to. Entirely new operating systems and procurement policies will be based on social and environmental compliance; this will become the norm.
Now is the time to shift the paradigm of how we measure success, and approach development. Imagine a world where business decisions and policies are based on deep feminine values that are inherent in creation and in the nurturing of life. Envisage a business where these deep feminine virtues and values are voiced, respected and acted upon to ensure a synergistic way of working and an integrated holistic approach to business. This will require new full accounting of all costs of production and new national accounts that measure all unpaid contributions in the current assessment of GDP.
Imagine a world where all business leaders are encouraged to develop their self-awareness and direct their moral compass in the service of positive change. Such business leaders would develop and implement programmes and policies that ensured people were engaged in work that fostered their strengths and unleashed their full potential so that they flourished in their professional and personal lives.