Millennial women are unlike any generation of women we have seen in the past one hundred years. They are different. They are baffling. They are movers in the marketplace. This specialized demographic is almost forty million strong and a financial powerhouse with an influence that grows by the day. Tune in and discover how to connect with the Millennial Woman.
Ann A. Fishman was awarded four U.S. Senate Research Fellowships to study generational trends and taught generational marketing at New York University. She is president of Generational Targeted Marketing, LLC, a specialized marketing firm providing insights into the preferences, trends, and buying habits of each of America's six generations. She is the author of “Marketing to the Millennial Woman.”